It should be no surprise to anyone that businesses want an easy way to reach their customers. If 2020 taught us anything it is that our businesses need to be nimble and ready to change on a dime.
A typically cost effective way to do this is to have a mailing list.
Yes, we want you following our social media accounts. We want you liking our images on Instagram. We want you sharing our deals on Facebook. We want you mentioning us in your Tik Toks when you are using our product. We would even love it if your LinkedIn posts were shared. HOWEVER, when we are posting to these platforms – we have little control over who actually sees the posts and when. We have more control when it comes to those newsletters.
If we are careful to not use Google spam triggers, more than likely our emails are going to end up in your inbox. With analytics we can see who opened them and who didn’t. If we really want to invest in those relationships we can take that information and use it to develop relationships with our active fans.
Okay Sara, this is all fine and good, but what is in it for me? Why should I even care?
Let’s face it. Companies will give you something (typically) when you join their list. It could be a discount on a purchase, a free coloring page, free clipart, a free course an e-book and other great stuff.
You typically get to learn about announcements and new products first. For example in today’s newsletter there are two announcements! (Want to know what they are? Well join us here.)
You can always unsubscribe whenever you want.
Here are Sara Hickman designs, we try to be respectful of your inbox. We try very hard to not send more than 1 email a week. If I am honest, there will be weeks that we won’t send an email at all. Things get busy – what can I say. 🙂
If you choose to join the mailing list we love you and are happy to have you. If you leave the mailing list, we are sad to see you go and we still love you.
We took the weekend for the last of our “Holiday Horrah!”
That included shopping, assembly of purchased items, hanging of some of those purchased items, being lazy, binging season 3 of Cobra Kai and 2 of the Karate Kid movies, board games, football and to finish it off – New York Style Cheesecake. I will be honest, I am actually feeling refreshed from taking a weekend completely off, I don’t do that often.
Now, it is the first Monday of the year and it is time to kick this back into high gear.
Have you set those goals for the year? What about those … resolutions? Is this the year that you finally keep them? Do you do the whole word of the year thing?
I have taken the last 3 weeks (I bullet journal – so I had to set up my new journal and that takes some time) or so and really thought about those things. I am ready to take 2021 and make the most out of it.
I am going to start strong and stay strong … just like my coffee!
So on this marvelous Monday – where the kids are remote learning and we are still in the midst of a global pandemic and the political unrest of our country remember – God is stronger than all of this.
Over on my Facebook page you can show me your coffee (or beverage of choice while you are reading this) and if you are still wanting some goal tracking/smashing encouragement try out a free month of my “Gal Pal Boss Lady” planner.
Let me just start with saying I am getting SUPER tired of the whole, out with 2020 and in with something new. Like somehow the clock changing from 12/31/2020 to 1/1/2021 is going to magically return everything back to “normal”.
News flash – nothing is going to change. Things are still going to be hard. People are still going to be sick. COVID is still going to be out of control. You are still going to need to wear a mask.
Okay, I am going to stop right there. That is not what this post is about. This post is about this – my desk threw up.
Okay, not really. In fact, there is not all that much chaos in that pile. You see my content calendar on the top and my bullet journal under that. Then some chaos and under the chaos are the very orderly apparel invoices that I am entering into my bookkeeping system because I picked the wrong place to be lazy.
I found one of the things I will be working on in 2021.
Speaking of 2021 and improving – I have a new undated planner coming out!
You can already get The Fit Miss and Gal Pal Boss Lady right here on Amazon. These are both quarterly planners to help you break down those big goals into chunks. PDF versions of these planners are coming soon, so watch this space.
Let’s talk about that new planner though.
Goal tracking, daily planning, encouragement, doodles – the things customers have come to love from my planners. Now with the added benefit of a prayer section! This one is also a full undated year. Start in January or start in June, up to you!
To get your free month, simply click on the picture. When you try a free month you will be notified when the physical version is available.
I really do hope that you have an enjoyable and safe New Year’s Eve. We will be staying up to make sure the year does actually leave – hey it IS 2020 you never know what could happen.
Were you raised to write thank you notes? I remember my mom trying to get us to write thank you notes, because it “is the right thing to do.” Very little of those things stuck – doing something because it is the right thing to do. Maybe that is just the rebellious nature of humans, not sure. Thought to ponder for another time.
I mean we always expressed our gratitude, but never wrote it down and sent it. I even super failed at this with our wedding and my husband’s aunt called us on it.
Thank you notes is something I have always wanted to be better at – and birthday cards. I mean I always, without fail have this on every piece of apparel sent to a customer, but what about the personal things?
What a better time to try and tackle this than after a gift giving season where we were so blessed by so many people?!?
It is the Power of Gratitude!
Improved Happiness to the Giver.
Think about the last time you gave a gift, one that you put real thought into. You spent time looking for that perfect gift for this particular person and occasion. It improves your happiness to know that the gift is appreciated, especially when the thank you note is written well. (Those tips are yet to come)
Improved Spirits of the Writer
You can find quotes about the power of expressing gratitude everywhere! Just expressing gratitude for anything in your life lifts your spirit.
4 Be -s of Thank You Notes, Tips and Examples
Be Authentic – Be Original – Be Sincere – Be Timely
When you write you thank you note you want to don’t want to wait too long. The longer you wait the harder it gets to write. The more forced it becomes.
Thank you notes do not have to be long. Your tone should match your relationship with the giver.
Show your appreciation for the gift.
Write somethings personal about the giver
Comment on the gift.
Express your thanks for the gift.
Quick example to my sister-in-law.
Thank you so much for the gray cardigan and earrings. The cardigan is going to go with so many things already in my closet! And you know that I love to rock a dangle! Thanks again! See you soon!
Quick example to our neighbor.
Thank you so much for picking up our lunch tab the other day. That was really kind of you. Enjoy this zucchini bread as a token of our appreciation!
Have a great weekend! Sara
We are going to make sure we do this at least for Christmas this season. I will also be sending thank you notes to my customers from 2020.
If one thing is certain in 2020, we could all use a little power gratitude.